# identity.md

## Organization Overview
- **Company Name:** HoldFast Gear
- **Mission:** HoldFast was born from a sense of adventure and the belief that history is waiting to be captured and made. The mission emphasizes action, learning, and capturing history through high-quality leather goods made in the U.S.A.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded by Matthew Swaggart in the U.S.A.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Matthew Swaggart, Founder (https://holdfastgear.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Inspired by core values of Taste (things must look right), Logic (things must make sense), and Faith. The culture encourages adventure, creativity, learning, and making history. (https://holdfastgear.com/pages/about)

## Operations & Structure
- **Business Model and Operational Approach:** HoldFast Gear operates as a manufacturer and retailer, specializing in photography harnesses and leather goods, with a strong emphasis on products made in the U.S.A.
- **Location(s) and Geographic Presence:** Manufacturing and operations are based in the U.S.A.
- **Key Partnerships and Affiliations:** Details forthcoming.